The New Emerging Market Multinationals (English, Paperback, Chattopadhyay Amitava)
- Language: English
- Binding: Paperback
- Publisher: McGraw-Hill Education - Europe
- Genre: Business & Economics
- ISBN: 9781259029226, 9781259029226
The New Emerging Market Multinationals outlines the disruptive “compete from below” strategies deployed by emerging-market multinationals (EMNCs) like HTC, Tata, Lenovo, TEMSA, LG, and Haier. It explains what incumbent multinationals need to know to compete and how other aspiring EMNCs can learn from the successes of these low-resource EMNCs.
The New Emerging Market Multinationals describes how EMNCs are deploying not just low cost/high volume manufacturing/service delivery capabilities, but are now also innovating and leveraging lower-cost R&D and brand-building and management skills.
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Informative, knowledge builder and a must read for people wanting to know how emerging market MNCs can take their companies to TMNC level
This book is quite informative about the strategies used by emerging market MNCs to grow.
The best part is, there are constant and valid comparisons with the way Traditional MNCs operate and how E-MNCs can come up to compete.
The only lacking point was that there were not sufficient details on how T-MNCs are fighting back.
Overall, it is a fantastic read.
Darshil Shah
Jan, 2013
