Book: The New Managerial Economics Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, Managerial Economics examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics.
Details of Book: The New Managerial Economics Book: The New Managerial Economics
Author: William Boyes
ISBN: 039582835X
ISBN-13: 9780395828359
, 978-0395828359
Binding: Hardcover
Publishing Date: Apr 2003
Publisher: Houghton Mifflin Harcourt (hmh)
Number of Pages: 363
Language: English