Book: New Marketing: Transforming The Corporate Future (professional And Trade Series) The New Marketing presents a comprehensive revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with customers, it provides essential advice on how to harness the latest technology and incorporate it effectively into marketing practice.
Details of Book: New Marketing: Transforming The Corporate Future (professional And Trade Series) Book: New Marketing: Transforming The Corporate Future (professional And Trade Series)
Author: Malcolm Mcdonald
ISBN: 8131211010
ISBN-13: 9788131211014
, 978-8131211014
Binding: Paperback
Publishing Date: 2008
Publisher: Elsevier India Private Limited
Language: English