New Marketing: Transforming The Corporate Future (professional And Trade Series)

(Paperback - 2008)
by

Malcolm Mcdonald

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Publisher: Elsevier India Private Limited



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Book: New Marketing: Transforming The Corporate Future (professional And Trade Series)
The New Marketing presents a comprehensive revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with customers, it provides essential advice on how to harness the latest technology and incorporate it effectively into marketing practice.
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Details of Book: New Marketing: Transforming The Corporate Future (professional And Trade Series) Book: New Marketing: Transforming The Corporate Future (professional And Trade Series)
Author: Malcolm Mcdonald
ISBN:

8131211010


ISBN-13:

9788131211014

,

978-8131211014


Binding: Paperback
Publishing Date: 2008
Publisher: Elsevier India Private Limited
Language: English
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.

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    Book: New Marketing: Transforming The Corporate Future (professional And Trade Series) by Malcolm Mcdonald
    ISBN Number: 8131211010, 9788131211014, 978-8131211014