
This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition.
Beginning with an “executive summary” that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell–now and for years to come!
| robert n anthon vanessa rubio x m fernique t a falcon mario campolargo | eugene l grant steve bliss robert f schmidt raj agarwal p a c e van der kooij |