Details of Book: The New Strategic Brand Management (creating And Sustaining Brand Equity Long Term) Book: The New Strategic Brand Management (creating And Sustaining Brand Equity Long Term)
Author: Jean-noel Kapferer
ISBN: 8175542918
ISBN-13: 9788175542914
, 978-8175542914
Binding: Paperback
Publishing Date: 2005
Publisher: Kogan Page India Private Limited
Number of Pages: 512
Language: English