This straight-talking primer for salesprofessionals introduces a powerful new approach to winning customers' trustinstantly and selling more, more, more! And not just down the road but rightnow, in the account today. Drawing upon his years of experience, sales guru Barry Maher shows you how to turn negatives into positiveselling points, or even bragging points. Using entertaining, enlightening andeven humorous examples, anecdotes, case studies and pontifications,he details six proven strategies for turning lemons into lemonade.
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