No Money Marketing: From Upstart To Big Brand On A Frugal Budget

Hi,
I recently went through the excerpts of this book on its Online hub www.nomoneymarketing.org. The excerpts were unique and interesting. It wasn’t like any usual business book.

From the excerpts I read on http://nomoneymarketing.org/excerpts.html I was amazed by the author’s writing skills. It is simply superb. I liked the excerpt of chapter “Quest for a Unique Identity”. Great to know the author share a note on her Interviews with various business leaders such as; Nandan Nilekani, Dr Vijay Mallya, Anupam Mittal, Founder – Shaadi.com and many others.

I feel this book suits for CEOs, Marketing Managers, Business School students and analysts covering frugal marketing space because it will help them look at marketing from cost-effective perspective.

Great work Jessie. I am following the first Indian CMO on Twitter. @jessie_paul.

I hope you enjoy this book as much as I enjoyed the experiences that made it possible. India has the potential to create many global brands, but currently we have very few. I learned a lot through trial and error, and I hope, through this book to provide a jump-start to the next generation of marketers and upstart CEOs.

The book would be a good read for CEOs and the marketing team of any firm that is challenging an established company. It is very relevant to those firms that are seeking to go global on a frugal budget. CEOs and marketers of mature firms will find it useful to counter the techniques used by upstart firms.

The book is also a good primer on contemporary services marketing with live examples from Indian industry. With case studies, anecdotes, cartoons and interviews, No Money Marketing teaches the principles of services marketing without preaching.

If you'd like to read some excerpts or see what some of my early readers like Mr Narayana Murthy, K V Kamath, Rama Bijapurkar or Dr Jagdish Sheth have to say, please visit www.nomoneymarketing.org
To stay in touch, follow me on www.twitter.com/jessie_paul