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Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-... More

Integrating fundamental knowledge, summaries and reviews of published studies and commercial applications, Ultraviolet Light in Food Technology provides a broad overview of UV technologies as well as practical guidance on the use of UV light in food processing. Covering both continuous and pulsed UV... More

In the third installment of this series, World War II expert Wukovits explores Dwight D. Eisenhower's contributions to American warfare, and skillfully demonstrates how Eisenhower's evolution as a commander, his military doctrine, and his diplomatic skills are of extreme importance in understanding ... More

Covering newsworthy aspects of contemporary biology -- gene therapy, the Human Genome Project, DNA testing, and genetic engineering -- as well as fundamental concepts, this book, written specifically for nonbiologists, discusses classical and molecular genetics, quantitative and population genetics ... More

Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and ... More

Providing an engineering-based approach to digital design, this book develops general design methodology (stressing documentation) that is useful for a wide range of diverse applications. The text builds up conceptual understanding through a survey of selected theories and examples.Besides, it also ... More

Finally, here is a book that focuses on the breast cancer challenges in black women all over the world. The book also has relevance to the breast cancer experience in women of other ethnic groups, who live a lifestyle of social marginalization as immigrants, or descendants of recent immigrants in We... More

Describes the results of experimental research of plasma torches • Proposes a simple classification of linear plasma torches • Outlines engineering methods of processing experimental data together with the electrical and thermal characteristics of plasma torches of different design in criterial... More