“o a godin”

This book describes, using first-person accounts, the history of the development in the Soviet Union and, later, in Russia of an extremely important technical field and how mat history was influenced by WWI, WWII, and the Cold War, by government bureaucracy, in both positive and negative ways, by th... More

The theory of the propagation of plane sound waves in layered structures is presented systematically in this book. The layered structures may be man-made, for example ultrasonic filters, lenses, and surface-wave delay lines, or natural media such as the ocean and the atmosphere with their marked hor... More

Acoustics of Layered Media II presents the theory of sound propagation and reflection of spherical waves and bounded beams in layered media. It is mathematically rigorous but at the same time care is taken that the physical usefulness in applications and the logic of the theory are not hidden. Both ... More

Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside, something small yet precious, it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. "Free Prize Inside... More

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies... More