Objective Marketing Aptitude - For Banking and Other Competetive Exams  (English, Paperback, unknown)

For upcoming SBI PO exam, this book should prove quite useful.
In Comparation to other books released by publications, this one is better because
1. exam oriented coverage of marketing topics.
2. mock questions + previously asked questions, are given immediatly after the chapter is over. (in other Kiran and BSC, questions are given at the end.)
3. printing, binding, paperquality very good. (after all Arihant Publication!)
4. Price: very good.

I've also checked marketing books by other publi...

The book consists of highly standardized contents which are applicable to most exams. The level of knowledge directly corresponds to Bank exams.You will find contents herein which are even taught at MBA level. The structure of the book is very proper. The concepts are explained crisply in chapter-wise format and then the same concepts are reinforced through MCQ's at the end of every chapter. The chapters consist of well explained paragraphs with neatly demarcated headings. The MCQ's have been...

This book is very useful for all competative exams especially for banking.All the important topics regarding marketing are covered. This book is understandable in easy manner,even for the readers who are new to marketing concept.Even the chapters are small,the concept and contents are neat and crisp.Will recommend others to buy.The product is delivered very earlier before the expected delivery date.Thanks to Flipkart for its good customer service and resonable prices.