Ogilvy On Advertising

Brutally frank and witheringly opinionated, the most successful adman of all time founder of Ogilvy and Mather, creator of countless brilliant campaigns tells you how to make advertising work:
How to create advertising that sells the product
twelve kinds of TV commercials that work and four that don't
how to write successful copy - and get people to read it
how to run an agency
secrets of success in direct mail
eighteen miracles of research
how to choose an agency for your product
what advertising can do for charities and good causes
the six giants who created modern advertising.