Online Marketing Heroes: Interviews With 25 Successful Online Marketing Gurus

"E-commerce is an evolution. You don't have to get everything right immediately; you can learn from it."
-- Lauren Freedman, the e-tailing group, inc.

"Focus on the user, build for the long view, and the money will come."
-- Greg Hartnett, Best of the Web, Hotel Hotline

"No matter how much you spent on it, a web site is invisible until somebody links to it."
-- Eric Ward, Link Marketing Consultant

"[If] you can get the PR people interacting with the search people, they will discover that there's lots of things they can do together."
-- Greg Jarboe, SEO-PR

come talk shop with the best

Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts.

That discussion is packaged in these pages. Whether you're a veteran marketing professional or a novice entering the field, you can't afford to miss this wisdom.

This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers--email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.

Interviewees include:

Joan Holman, Joan Holman Productions

Greg Hartnett, Best of the Web, Hotel Hotline

Jacob Hawkins, Overstock.com

Mark Oldani, Circuit City Direct

Jeffrey Glueck, Travelocity

Lauren Freedman, the e-tailing group, inc.

Tamara Adlin, adlin, inc.

Steve Rubel, Edelman

Greg Jarboe, SEO-PR

Eric Ward, Link Marketing Consultant

Jordan Gold, Freedom

Heather Lloyd-Martin, SuccessWorks

Chris Baggott, Compendium Software

Ed Shull, NetResults

Brian Lusk, Southwest Airlines

Lee Odden, TopRank Online Marketing

Jill Whalen, High Rankings

Liana Evans, KeyRelevance

Perry Marshall, Perry S. Marshall & Associates

Kevin Lee, Didit

Paul O'Brien, Zvents

Ron Belanger, Yahoo

David Fischer, Google

Phil Terry, Creative Good

Patrick Duparcq, Kellogg School of Management, Northwestern University