“p r dubashi”

A new edition of this popular book, fully updated and revised to take account of the latest developments in the fast-moving world of marketing. Now includes brand new cases and up-to-the minute material on interactive marketing and e-business. Great Answers to Tough Marketing Questions is unlike any... More

IN SCIENCE, a spectacular achievement is remembered but the foundation on which the achievement was based is often forgotten; Dr. Parthasarathy reminds us of this basic fact. Most people know about the flight of the wright brothers, but few know about George Cayley who showed that a flying machine ... More

This book is a scholarly, critical work on the poetry of Sylvia Plath. It was originally the author’s Ph.D. thesis and is written with rare sensitivity.... More

This book would be useful to radiology residents, biomedicine students, practising clinicians and MRI technicians. This book explains the physical and conceptual basis governing present-day applications of MR. It also describes how imaging data is acquired, manipulated and reconstructed for visual e... More

Designed as a text book for undergraduate students in various engineering disciplines - mechanical, civil and industrial engineering - and for postgraduate students in industrial engineering and water resource management, this comprehensive and well-organized book shows how complex economic decision... More

This comprehensive textbook is primarily designed for postgraduate students of management, computer application, computer science and information technology. It should also serve as a useful text for students of B.E./B.Tech offering courses in computer science & engineering and software engineering.... More

This widely adopted and well-established book, now in its Second Edition, provides the students of management and engineering with the latest techniques in production and operations management, considered so vital for maximizing productivity and profitability in business. What distinguishes the text... More