“paco underhill”

A riveting read for anyone who has ever shopped for anything or tried to sell something--as well as the culmination of 15 years of meticulous research and observation--this book offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes.Is there a method to our madnes... More

This book is an entertaining and shrewd portrait of our fascinationwith shopping. How do successful stores manipulate us into buying things wedon't need or into spending more than something is worth? Why is Cartier next tocheap goods, why is mall food so appalling and why is the cinema always hard ... More

"Why We Buy" is a witty and surprising report on our evolving shopping culture. This is a book about us, from moms and dads to seniors and mall rats, and what we do, and don't do, in stores, restaurants and showrooms. "Why We Buy" is about the struggle among merchants, marketers and increasingly kn... More

Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. "Why We Bu... More

?The time is ripe for a book that takes marketing to this segment of the population seriously. This book's challenge to the marketing community is to wake up and rethink who it is that has control over the economic purse strings.? ?From the foreword by Paco Underhill With Baby Boomer women spending ... More

Building on the vision of Kurt Vonnegut, the suspense of Michael Crichton, the rich characters of Stephen King, and the passion of George Orwell, Paco Ahlgren's first novel Discipline paints a chilling picture of a world that defies human perception. Douglas Cole is being hunted--and protected--but ... More

This book is about putting the power of God in your hands. It is spiritual dynamite for the daily life. This powerful energy comes from Cosmic Intelligence. It activates your inner power fully. The Violet Light puts in your hands all the power of Universal Intelligence: God. This Light activates in ... More