
Customer research experts Robert B. Miller and Gary A. Williams surveyed almost 1,700 executives and discovered that they made important decisions in one of five ways. Now learn how to identify the five types of decision-maker…and how to best sell your proposals to each. Showing you innovative strategies to custom-tailor your concepts, get more business done, and propel your career to new heights, this book will help you effectively persuade:
| charles oman c some e c somerville martin ross kapil logan pearsall smith frank schicketanz | stanislavski a p verma e a bagby cyril e vetter arthur vermeersch |