The 5 Paths To Persuasion: The Art Of Selling Your Message

(Paperback - Sep 2005)
by

Robert B. Miller

 (Author)
,

Gary A. Williams

 (Author)
,

Alden M. Hayashi

 (With)
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Publisher: Business Plus



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Book: The 5 Paths To Persuasion: The Art Of Selling Your Message
HOW CAN YOU MAKE SURE YOUR IDEAS ARE HEARD-AND ACCEPTED?

Customer research experts Robert B. Miller and Gary A. Williams surveyed almost 1,700 executives and discovered that they made important decisions in one of five ways. Now learn how to identify the five types of decision-maker…and how to best sell your proposals to each. Showing you innovative strategies to custom-tailor your concepts, get more business done, and propel your career to new heights, this book will help you effectively persuade:

  • Charismatics, like Jack Welch and Oprah Winfrey, who are easily enthralled with new ideas but rely on others to go over the details
  • Thinkers, like Bill Gates and Alan Greenspan, who must methodically work through each pro and con of every option by themselves
  • Skeptics, like Larry Ellison and Ted Turner, who are highly suspicious of new pieces of information that don't fit with their worldview
  • Followers, like Edgar Bronfman, Jr., and Peter Coors, who make decisions based mainly on how other trusted people have reacted in the past
  • Controllers, like Martha Stewart and Ross Perot, who must be in charge of every aspect of the decision-making process.
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    Details of Book: The 5 Paths To Persuasion: The Art Of Selling Your Message Book: The 5 Paths To Persuasion: The Art Of Selling Your Message
    Author: Robert B. Miller, Gary A. Williams, Alden M. Hayashi
    ISBN:

    0446695904


    ISBN-13:

    9780446695909

    ,

    978-0446695909


    Binding: Paperback
    Publishing Date: Sep 2005
    Publisher: Business Plus
    Number of Pages: 240
    Language: English
    2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
    2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.

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        Book: The 5 Paths To Persuasion: The Art Of Selling Your Message by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
        ISBN Number: 0446695904, 9780446695909, 978-0446695909