“patrick forsyth”

New Page 1 If you are already in marking, would you like to be or are intrigued to know just what goes on in this exciting world, This book provides up-to-the-minute insight into the fast-moving world of marketing. In an easily readable and light-hearted style, Patrick Forsyth gives a down-... More

One fo the major tasks facing any manager is the challenge of maximising staff efficiency and performance. Good development is essential to achieving results, but it doesn't happen automatically. Developing Your Staff will help you construct and implement development policies and action plans for yo... More

Marketing is a big subject. It is complex and often misunderstood. If we accept that every organization has customers or clients - a public to serve - then there has to be marketing. Without marketing your public won't be aware of your service or products and you won't have a market. Without a marke... More

Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business.Fully revised and updated, How to Write Reports and Proposals provides practical pointers if you need to impress, convince and persuade your colleagues or clients. It wi... More

New Page 1 Getting your message across on paper, and presenting a proposal in a clear and persuasive form are essential skills for any business person. This book provides essential pointers for first time managers who need to impress, convince and persuade their colleagues. This practical g... More

With managers under more and more pressure to achieve, you may feel you need all the help you can get. One source of such help is close at hand, though action is necessary to release its full potential. What is it? Simply your own staff. Managers are charged with achieving results through other peop... More

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with less... More