Book: Penguin Dictionary Of Marketing The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.
Details of Book: Penguin Dictionary Of Marketing Book: Penguin Dictionary Of Marketing
Author: Phil Harris
ISBN: 0140515186
ISBN-13: 9780140515183
, 978-0140515183
Binding: Paperback
Publishing Date: 29012009
Publisher: Penguin Group
Number of Pages: 304