The Perfect Sales Piece: A Complete Do-it-yourself Guide To Creating Brochures, Catalogs, Fliers, And Pamphlets

How do successful entrepreneurs, freelancers, and others put the look, the feel, and the message they want to deliver into great sales and advertising literature? Successful advertising consultant and bestselling author Robert W. Bly knows the answer. He walks you through every phase, from deciding on the type of sales literature you need, to writing, designing, illustrating, and printing it. He delivers hundreds of helpful tips with first-rate examples - both works-in-progress and finished products. Whether you need a simple offset flier or a full-color, multipage corporate brochure, this is your one-stop source for the perfect sales piece. Learn how to set production schedules and budgets and stick to them; hire and communicate with writers, designers, and printers; use the latest desktop publishing technologies; fold, bind, and lay out your brochure with appropriate typefaces and visual aids; cope with special problems such as addressing multiple markets, multistep sales cycles, finding a unifying theme for disparate products, introducing new products or services; and manage an ongoing promotional literature program.

Instructs the reader on the step-by-step procedures of literature production--from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don't.