Personal Finance

Written in how-to terms, 1001 Advertising Tips is a step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. - Eleven ways to make your a... More

Effectively managing money is essential to achieving your financial goals, but if the mere thought of money management makes your palms sweat, you're not alone. If you run a small business, financial management can be the key to success. Whether it be personal or business finances, you'll have a tou... More

Packed with expert tips to help you stay on top of your finances Your one-stop guide to easier small business accounting and financial management QuickBooks makes it easier to handle all those financial chores you have to do for your small business, and this handy reference makes it easier to use Qu... More

"Financial Applications using Excel Add-in Development in C/C++" is a must-buy book for any serious Excel developer.Excel is the industry standard for financial modelling, providing a number of ways for users to extend the functionality of their own add-ins, including VBA and C/C++. This is the only... More

Using QuickBooksTM ProA(R) 2004 For Accounting is the first book of its kind to provide a self-paced environment where students use a commercially available software product to analyze, interpret, and investigate accounting information to make business decisions. This workbook helps students learn f... More

Includes a glossary to help you better understand financial terms Keep track of your bills, get reports on your finances, and manage your cash flow Taking charge of your finances does not mean yelling "Charge it " (Although you can probably charge this book, if you choose.) Inside, you'll find out... More

Track transactions and find out where your money goes The easy way to understand your finances and make decisions that make sense If the thought of money management turns you a little green, this book is for you. Find out how easily Microsoft Money 2003 takes the anxiety out of setting up accounts, ... More

This book tackles the concepts, technical architecture, recent developments, and future opportunities in the new field of "direct access" electronic markets. The author provides a comprehensive coverage of electronic market models, exchange platforms and networks, while describing ways in which prof... More

Marketing services has now become an integral part of the global economy. The changes initiated in the economic policies especially in India has resulted in a boom in the services and thus the contribution from the service sector to the overall economy has gone up progressively. There are major issu... More

Manage a Peak-Performance Oracle Application Environment Maximize the capabilities of Oracle Financials Release 11i – an integral component of the Oracle E-Business Suite. Officially authorized by Oracle Corporation, this essential resource explains how to install and upgrade Oracle Financials, ap... More

Researchers, graduate students, and practitioners in the financial market now have the first reference-style handbook detailing the mechanics of statistical testing on financial and accounting data. This one-of-a-kind book illustrates how to use SAS software to conduct basic empirical analyses of st... More

Keep your small business finances in tip-top form Manage your business accounting and financial management tasks -- quickly and accurately If you're like most small-business people, accounting is the last thing you want to spend lots of time on. That's where this handy guide comes in. Written by a... More

Make daily, monthly, and occasional financial chores a whole lot easier! QuickBooks makes managing your business finances a lot less painful, so you can concentrate on what you do best. This friendly book makes using QuickBooks simple too! You'll find out how to set up QuickBooks for your business a... More

Everything You Need to Know About Exchange-Traded Funds--How ETFs Work, Which are Right for You, and More!. . Exchange-traded funds, similar to standard mutual funds but traded like common stocks, are today's hottest investment vehicles. But what are ETFs? How do they allow you to effortlessly diver... More

This book is the definitive and most comprehensive guide to modeling derivatives in C++ today. Providing readers with not only the theory and math behind the models, as well as the fundamental concepts of financial engineering, but also actual robust object-oriented C++ code, this is a practical int... More

"QuickBooks for the New Bean Counter" provides assistance to the thousands of industrious people joining the ranks of new business owners each year. Many of these individuals find themselves burdened with the responsibilities of bookkeeping and accounting for the first time-a task that can appear da... More