Persuasion: The Art Of Influencing People

"Persuade Anyone!" Gain the ULTIMATE competitive advantage-at work and in life! Master the 7 ESSENTIAL SKILLS that win hearts and minds! Practical, easy, effective! We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest, and support, time and time again. Is it a gift they are born with? Is it all an illusion? No, it's the "art "of persuasion, and you can learn it too. Based on years of analyzing the behaviors and mind-sets of the most persuasive people around, "Persuasion "gives you the magic formula to master the power of persuasion-the ultimate way to achieve success in work and life.

This practical, easy-to-read book teaches the golden rules and practical techniques you need to become powerfully persuasive - and win people over, every time One step at a time, psychologist James Borg reveals how to: read body language and know what they aren't telling you...see how you really come across to others...get people more interested in what you're saying to them...choose the right words for any situation...listen better and negotiate more successfully... identify, understand, and deal with different personalities...influence decisions...improve your memory and use it as a persuasive tool Borg shows how to leverage the power of paraphrasing...when to offer advice and when not to...how to use the telephone far more effectively...why the words you and why can be persuasion killers...how to discover when someone shares your goals even if they don't share your position...how to leverage the power of psycholinguistics to make words work for you...and much more Packed with facts, hands-on exercises, and fast-track summaries, this book won't just teach you the skills of persuasion...it will make you more persuasive, in everything you do