Pharmaceutical Marketing - Emerging Trends 

(Paperback - 12/19/2003)
by

Anshul Kaushesh

,

,

â 

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Publisher: Icfai University Press



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Book: Pharmaceutical Marketing - Emerging Trends 
Here’s a book that gives an insight into marketing trends in the pharma industry. It looks at the challenges of generic drugs, new product development, global competition, role of branding, direct-to-consumer advertising (DTCA), emerging sales channels like the Internet and more. The book is valuable in a time when new medicines and vaccines are being developed to fight new diseases like SARS, Avian flu etc.
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Details of Book: Pharmaceutical Marketing - Emerging Trends  Book: Pharmaceutical Marketing - Emerging Trends 
Author: Anshul Kaushesh, , â 
ISBN:

8178812193


ISBN-13:

9788178812199

,

978-8178812199


Binding: Paperback
Publishing Date: 12/19/2003
Publisher: Icfai University Press
Number of Pages: 198
Language: English
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.

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    Book: Pharmaceutical Marketing - Emerging Trends  by Anshul Kaushesh, , â 
    ISBN Number: 8178812193, 9788178812199, 978-8178812199