Book: Pharmaceutical Marketing - Emerging Trends Here’s a book that gives an insight into marketing trends in the pharma industry. It looks at the challenges of generic drugs, new product development, global competition, role of branding, direct-to-consumer advertising (DTCA), emerging sales channels like the Internet and more. The book is valuable in a time when new medicines and vaccines are being developed to fight new diseases like SARS, Avian flu etc.
Details of Book: Pharmaceutical Marketing - Emerging Trends Book: Pharmaceutical Marketing - Emerging TrendsÂ
Author: Anshul Kaushesh, , â
ISBN: 8178812193
ISBN-13: 9788178812199
, 978-8178812199
Binding: Paperback
Publishing Date: 12/19/2003
Publisher: Icfai University Press
Number of Pages: 198
Language: English