The Philosophy Of Branding (Great Philosophers Think Brands)

In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the world’s greatest Western thinkers... • Heraclitus • Socrates • Plato • Aristotle • Descartes • Spinoza • Leibniz • Locke • Hume • Rousseau • Kant • Hegel • Nietzsche • Wittgenstein • Popper ...to reveal what they might say about branding if they were alive today. Filled with contemporary examples, pragmatic insights and summaries of each philosopher’s "top tips", this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking. About Author: Thom Braun is Director of Unilever’s Global Marketing Academy, as well being an ordained priest in the Church of England and a successful author.