Book: Pocket Advertising (the Essentials Of The Business Of Advertising From A To Z) Advertising is one of the most visible aspects of business. it can also be crucial to business success. A well judged advertising campaign can help ensure that a new product is not among the ninety percent of new products that fail. A poor campaign, on the other hand, will probably make sure that it is. Similarly, good advertising will help maintain the position of a brand leader, while not-so-good advertising will help undermine it.
Pocket Advertising is a clear and lively guide to the world and jargon of advertising,
Details of Book: Pocket Advertising (the Essentials Of The Business Of Advertising From A To Z) Book: Pocket Advertising (the Essentials Of The Business Of Advertising From A To Z)
Author: Caroline Marshall
ISBN: 1861970129
ISBN-13: 9781861970121
, 978-1861970121
Binding: Paperback
Publishing Date: 2008
Publisher: Profile Books Limited
Number of Pages: 216