Book: The Politics Of Marketing The Labour Party The Labour Party has been using marketing longer than is commonly realized. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. This book traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
Details of Book: The Politics Of Marketing The Labour Party Book: The Politics Of Marketing The Labour Party
Author: Dominic Wring
ISBN: 0333689526
ISBN-13: 9780333689523
, 978-0333689523
Binding: Hardcover
Publishing Date: Mar 2005
Publisher: Palgrave Macmillan
Number of Pages: 276
Language: English