Popular Economics

With its exciting integration of the Harley-Davidson company theme, this text continues to provide a solid, enduring foundation of the tools of modern theory in practice while at the same time developing the logic behind their use. This text uses "10 Principles of Finance" as a unifying framework t... More

Porter builds on the ideas of his earlier works to explore what makes a nation's firms and industries competitive in global markets and what propels national economic development.Now beyond its 11th printing and translated into twelve languages, Michael Porter's "The Competitive Advantage of Nations... More

SPECIAL FEATURES: * Dual sets of end-of-chapter questions (Technical Problems and Applied Problems); Numerous new and revised illustrations; Mathematical Appendices (self-contained mathematical treatment of key concepts); Mathematical Exercises (at the end of the mathematical appendices)Table of Con... More

This sourcebook is for all who work with others on participatory learning and change. It provides ideas and options for facilitators, trainers, teachers and presenters, and anyone who organizes and manages workshops, courses, classes and other events for sharing and learning. Drawing on a rich varet... More

The best-selling, best known text in Mathematical Economics course, Chiang teaches the basic mathematical methods indispensable for understanding current economic literature. the book's patient explanations are written in an informal, non-intimidating style. To underscore the relevance of mathematic... More

Praise for Quantitative Investment Analysis, Second Edition "Quantitative Investment Analysis is an essential book for any serious investor in today's financial markets. Cogently written, the authors cover a robust array of quantitative methods in a straightforward and digestible style. This book sh... More

With its easy-to-grasp explanations of the science behind every aspect of our most urgent environmental policy decisions, "Out of Gas" is a handbook for the future of civilization.With its easy-to-grasp explanations of the science behind every aspect of our most urgent environmental policy decisions... More

This new book analyzes the dramatic importance of the world economy to both the domestic prosperity and overall foreign policy of the United States, describes the new global environment (e.g., the rise of China as a global economic superpower and the completion of European inification) in which US p... More

In this eye-opening book, Robert Cross reminds us that cost-cutting is not enough to reduce costs, and shows how a powerful strategy—Revenue Management—can help any business dramatically improve its bottom line. Emphasizing the importance of building market share through micromarketing, Cross ex... More

Gujarati’s Basic Econometrics provides an elementary but comprehensive introduction to econometrics without resorting to matrix algebra, calculus, or statistics beyond the elementary level. Because of the way the book is organized, it may be used at a variety of levels of rigor; for example, the m... More

Top writers and contributors to "The Economist" come together to deliver an accessible and expert analysis that shows readers how to make sense of the modern economy.... More

Behavioural investing seeks to bridge the gap between psychology and investing. All too many investors are unaware of the mental pitfalls that await them. Even once we are aware of our biases, we must recognise that knowledge does not equal behaviour. The solution lies is designing and adopting an i... More

The buzz on PILOTING PALM "Thorough, intelligent, and inspiring, Piloting Palm tells one of the most remarkable stories in the history of American business-- the birth of the handheld industry. There are important lessons for entrepreneurs and managers in almost every chapter. A fascinating book!" ... More

At a time of increasingly rapid environmental deterioration, sustainability is the most important issue facing the world today. Can we create a sustainable society? What would that mean? How should we go about doing it? How can we bring about such a profound change in the way things are organized? T... More

The Wall Street Waltz Introducing the new Fisher Investment SeriesComprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher, this series offers essential insights into the worlds of investing and finance. "Any investor who fails to read and heed... More