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Positioning: The Battle For Your Mind, 20th Anniversary Edition
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Publisher: Tata Mgraw Hill
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Book: Positioning: The Battle For Your Mind, 20th Anniversary Edition
Table of contents
Chapter 1: What Positioning is All About.
Table of contents
Chapter 1: What Positioning is All About.
Chapter 2: The Assault on the Mind.
Chapter 3: Getting Into the Mind.
Chapter 4: Those Little Ladders in Your Head.
Chapter 5: You Can't get There from Here.
Chapter 6: Positioning of a Leader.
Chapter 7: Positioning of a Follower.
Chapter 8: Repositioning the Competition.
Chapter 9: The Power of the Name.
Chapter 10: The No-Name Trap.
Chapter 11: The Free-Ride Trap.
Chapter 12: The Line-Extension Trap.
Chapter 13: When Line Extension Can Work.
Chapter 14: Positioning a Company: Monsanto.
Chapter 15: Positioning a Product: Milk Duds.
Chapter 16: Positioning a Service: Mailgram.
Chapter 17: Positioning a Long Island Bank.
Chapter 18: Positioning the Catholic Church.
Chapter 19: Positioning Yourself & Your Career.
Chapter 20: Six Steps to Success.
Chapter 21: Playing the Positioning Game.
Chapter 3: Getting Into the Mind.
Chapter 4: Those Little Ladders in Your Head.
Chapter 5: You Can't get There from Here.
Chapter 6: Positioning of a Leader.
Chapter 7: Positioning of a Follower.
Chapter 8: Repositioning the Competition.
Chapter 9: The Power of the Name.
Chapter 10: The No-Name Trap.
Chapter 11: The Free-Ride Trap.
Chapter 12: The Line-Extension Trap.
Chapter 13: When Line Extension Can Work.
Chapter 14: Positioning a Company: Monsanto.
Chapter 15: Positioning a Product: Milk Duds.
Chapter 16: Positioning a Service: Mailgram.
Chapter 17: Positioning a Long Island Bank.
Chapter 18: Positioning the Catholic Church.
Chapter 19: Positioning Yourself & Your Career.
Chapter 20: Six Steps to Success.
Chapter 21: Playing the Positioning Game.
Chapter 5: You Can't get There from Here.
Chapter 6: Positioning of a Leader.
Chapter 7: Positioning of a Follower.
Chapter 8: Repositioning the Competition.
Chapter 9: The Power of the Name.
Chapter 10: The No-Name Trap.
Chapter 11: The Free-Ride Trap.
Chapter 12: The Line-Extension Trap.
Chapter 13: When Line Extension Can Work.
Chapter 14: Positioning a Company: Monsanto.
Chapter 15: Positioning a Product: Milk Duds.
Chapter 16: Positioning a Service: Mailgram.
Chapter 17: Positioning a Long Island Bank.
Chapter 18: Positioning the Catholic Church.
Chapter 19: Positioning Yourself & Your Career.
Chapter 20: Six Steps to Success.
Chapter 21: Playing the Positioning Game.
Chapter 7: Positioning of a Follower.
Chapter 8: Repositioning the Competition.
Chapter 9: The Power of the Name.
Chapter 10: The No-Name Trap.
Chapter 11: The Free-Ride Trap.
Chapter 12: The Line-Extension Trap.
Chapter 13: When Line Extension Can Work.
Chapter 14: Positioning a Company: Monsanto.
Chapter 15: Positioning a Product: Milk Duds.
Chapter 16: Positioning a Service: Mailgram.
Chapter 17: Positioning a Long Island Bank.
Chapter 18: Positioning the Catholic Church.
Chapter 19: Positioning Yourself & Your Career.
Chapter 20: Six Steps to Success.
Chapter 21: Playing the Positioning Game.
Chapter 9: The Power of the Name.
Chapter 10: The No-Name Trap.
Chapter 11: The Free-Ride Trap.
Chapter 12: The Line-Extension Trap.
Chapter 13: When Line Extension Can Work.
Chapter 14: Positioning a Company: Monsanto.
Chapter 15: Positioning a Product: Milk Duds.
Chapter 16: Positioning a Service: Mailgram.
Chapter 17: Positioning a Long Island Bank.
Chapter 18: Positioning the Catholic Church.
Chapter 19: Positioning Yourself & Your Career.
Chapter 20: Six Steps to Success.
Chapter 21: Playing the Positioning Game.
Chapter 11: The Free-Ride Trap.
Chapter 12: The Line-Extension Trap.
Chapter 13: When Line Extension Can Work.
Chapter 14: Positioning a Company: Monsanto.
Chapter 15: Positioning a Product: Milk Duds.
Chapter 16: Positioning a Service: Mailgram.
Chapter 17: Positioning a Long Island Bank.
Chapter 18: Positioning the Catholic Church.
Chapter 19: Positioning Yourself & Your Career.
Chapter 20: Six Steps to Success.
Chapter 21: Playing the Positioning Game.
Chapter 13: When Line Extension Can Work.
Chapter 14: Positioning a Company: Monsanto.
Chapter 15: Positioning a Product: Milk Duds.
Chapter 16: Positioning a Service: Mailgram.
Chapter 17: Positioning a Long Island Bank.
Chapter 18: Positioning the Catholic Church.
Chapter 19: Positioning Yourself & Your Career.
Chapter 20: Six Steps to Success.
Chapter 21: Playing the Positioning Game.
Chapter 15: Positioning a Product: Milk Duds.
Chapter 16: Positioning a Service: Mailgram.
Chapter 17: Positioning a Long Island Bank.
Chapter 18: Positioning the Catholic Church.
Chapter 19: Positioning Yourself & Your Career.
Chapter 20: Six Steps to Success.
Chapter 21: Playing the Positioning Game.
Chapter 17: Positioning a Long Island Bank.
Chapter 18: Positioning the Catholic Church.
Chapter 19: Positioning Yourself & Your Career.
Chapter 20: Six Steps to Success.
Chapter 21: Playing the Positioning Game.
Chapter 19: Positioning Yourself & Your Career.
Chapter 20: Six Steps to Success.
Chapter 21: Playing the Positioning Game.
Chapter 21: Playing the Positioning Game.
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Details of Book: Positioning: The Battle For Your Mind, 20th Anniversary Edition Book: Positioning: The Battle For Your Mind, 20th Anniversary Edition
Author: Al Ries, Jack Trout
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 2003
Publisher: Tata Mgraw Hill
Number of Pages: 264
Language: English
Author: Al Ries, Jack Trout
ISBN:
007053375X
ISBN-13:
9780070533752
,978-0070533752
Binding: Paperback
Publishing Date: 2003
Publisher: Tata Mgraw Hill
Number of Pages: 264
Language: English
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2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
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2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: Positioning: The Battle For Your Mind, 20th Anniversary Edition by Al Ries, Jack Trout
ISBN Number: 007053375X, 9780070533752, 978-0070533752