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Positioning : The Battle for Your Mind 2nd Edition

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Language: English
Length: 213 Pages
Publisher: Tata McGraw - Hill Education
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Positioning : The Battle for Your Mind 2nd Edition (Paperback) Price: Rs.1068

Describes an approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.

Table of Contents

Chapter 1. What Positioning Is All About.
Chapter 2. The Assault on the Mind.
Chapter 3. Getting Into the Mind.
Chapter 4. Those Little Ladders in Your Head.
Chapter 5. You Can't Get There From Here.
Chapter 6. Positioning of a Leader.
Chapter 7. Positioning of a Follower.
Chapter 8. Repositioning the Competition.
Chapter 9. The Power of the Name.
Chapter 10. The No-Name Trap.
Chapter 11. The Free-Ride Trap.
Chapter 12. The Line-Extension Trap.
Chapter 13. When Line Extension Can Work.
Chapter 14. Positioning a Company: Xerox.
Chapter 15. Positioning a Country: Belgium.
Chapter 16. Positioning an Island: Jamaica.
Chapter 17. Positioning a Product: Milk Duds.
Chapter 18. Positioning a Service: Mailgram.
Chapter 19. Positioning a Long Island Bank.
Chapter 20. Positioning a New Jersey Bank.
Chapter 21. Positioning a Ski Resort: Stowe.
Chapter 22. Positioning the Catholic Church.
Chapter 23. Positioning Yourself and Your Career.
Chapter 24. Positioning Your Business.
Chapter 25. Playing the Positioning Game.

Specifications of Positioning : The Battle for Your Mind 2nd Edition (Paperback)

Contributors
Authored By Jack Trout, Al Ries
Book Details
Publisher Tata McGraw - Hill Education
Imprint McGraw-Hill Professional
Publication Year 2000
ISBN-13 9780071373586
ISBN-10 0071373586
Language English
Edition 2nd
Binding Paperback
Number of Pages 213 Pages
Dimensions
Width 134.6 inch
Height 203.2 inch
Depth 12.7 inch
Weight 238 g
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★★★★★
★★★★★
29 Dec 2011
first to review
A must read

Even though the book was written 30 years back, the concepts are still very relevant today. For anyone who wants to know about Positioning a brand - this is a MUST READ.
The authors made predictions (some of them were off target) and many have been spot on. I highly recommend it for anyone who wants to learn how a brand can and should be positioned.

2 of 2 users found this review helpful.
★★★★★
★★★★★
02 Mar 2013
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certified buyer
Flipkart is AWESOME!!

Have to start my review with the service provided by Flipkart - You guys have an amazing delivery logistic in place...The book is a must read for all Marketeers as well as advertisers. the recommendations for reading this came from many experienced marketer's i know and i am glad i read it. Thanks Flipkart

1 of 1 users found this review helpful.
★★★★★
★★★★★
29 Nov 2012
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certified buyer
Best book on Marketing

I came to know about this book after reading an interview of a popular and well-known marketing manager. Though, neither am having any marketing experience nor having an MBA, I believe the learning's from this book could be applied in every field of life. Simple to read. Explains events pertaining to marketing terminology in an easy way.

0 of 0 users found this review helpful.
★★★★★
★★★★★
25 Apr 2014
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certified buyer
Positioning : The Battle for Your Mind 20th Edition

This is a must read for any marketing ethusiast. It gives insights about positioning strategy of many companies. Moreover, it can provide a different presepctive how companies should look at positioning.

0 of 0 users found this review helpful.
★★★★★
★★★★★
03 Jul 2014
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certified buyer
Excellent Book

Its a must have for every person. Excellent book. It teaches you more than what you can learn in years. Both for personal & professional.

0 of 0 users found this review helpful.
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    ISBN Number: 0071373586, 9780071373586, 978-0071373586

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