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Positioning : The Battle for Your Mind (English) 20th Edition

(Paperback)
Paperback
Language: English
Length: 264 pages
Publisher: McGraw Hill Education (India) Private Limited
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Available with 10 Sellers at Change
MRP: Rs. 475
Rs. 418 12% OFF
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WS Retail 4.3 / 5
84% positive feedback (4,147,648) ratings)
  • 5 star
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  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »

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If you have received a damaged or defective product or it is not as described, you can get a replacement within 30 days of delivery at no extra cost.

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  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
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  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns »
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If you have received a damaged or defective product or it is not as described, you can get an exchange within 10 days of delivery at no extra cost.

When does this guarantee not apply?

The guarantee does not extend to:
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  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns »
Validity Covers Type Accepted
30 days from delivery Exchange for colors and size, Does not fit Exchange
If you have received a damaged or defective product or it is not as described, you can get an exchange within 30 days of delivery at no extra cost.

When does this guarantee not apply?

The guarantee does not extend to:
  • Digital products and services (Flipkart eBooks & music downloads).
  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns»

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  • Usually Delivered in 4-5 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 380
HERITAGEPUBLISHERS
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.3 / 5
  • Usually Delivered in 8-9 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 399
UBSPD
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.0 / 5
  • Usually Delivered in 6-7 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 404
BIBLIOPHILE
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.9 / 5
  • Usually Delivered in 8-9 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 410
WS Retail
?
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.3 / 5
84% positive feedback (4,147,648) ratings)
  • 5 star
    2,625,148
  • 4 star
    863,975
  • 3 star
    238,990
  • 2 star
    100,525
  • 1 star
    319,010
Positive
Neutral
Negative
  • Usually Delivered in 2-3 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 418
A1WebStores
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.5 / 5
  • Usually Delivered in 13-14 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 418
Booknow
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.9 / 5
  • Usually Delivered in 6-7 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 419
POSYA
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.5 / 5
  • Usually Delivered in 11-12 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 440
BOOKSWAGON
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.9 / 5
  • Usually Delivered in 10-11 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 442
IndiaWagon
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
New Seller!
  • Usually Delivered in 11-12 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 451
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Positioning : The Battle for Your Mind (English) 20th Edition (Paperback) Price: Rs. 418

Positioning: The Battle For Your Mind is a business classic and provides readers expert, time-tested advice on advertising and branding.

Summary Of The Book

Positioning: The Battle For Your Mind reveals an important business strategy called positioning. It teaches readers how to place a product in a manner that allows the brand name to have a lasting impact on a potential consumer's mind.

The book is filled with actual examples of advertising campaigns and how this strategy has worked. The authors have made an in-depth study into the successes and failures of ad campaigns over the years. This book even features the authors' commentary.

It states that marketing should be undertaken in a manner that allows the comparison of a particular brand’s strengths with a competing brand’s weaknesses, as they vie for space in the consumer's mind. Some of the chapters in this book include The Assault on the Mind, Those Little Ladders in Your Head, Repositioning the Competition, The Power of the Name, and Six Steps to Success.

This book provides the techniques of retaining a brand in the consumer's mind, especially in an age where there is an overload of information and a plethora of options. It uses the concepts of leader and follower, while placing brands.

Positioning: The Battle For Your Mind is a bestseller that industry professionals swear by. Front runners in the industry like David Bohnett and ­Spencer Johnson have claimed to be deeply impacted by this book.

About The Authors

Al Ries is a writer and a marketing expert.

He has written Focus, 22 Immutable Laws of Branding, and War in the Boardroom.

He acquired a degree in liberal arts from DePauw University. He then started his career in the advertising department of a company. He is currently the Chairman of Ries & Ries, a consulting firm. Ries boasts a reputable list of clientele including Apple Inc., AT&T, Intel, Frito-Lay, IBM, and Xerox.

Jack Trout is the founder of Trout and Partners and is credited with inventing the marketing warfare theory.

He has penned The 22 Immutable Laws of Marketing, Repositioning: Marketing in an Era of Competition, Change, and Crisis, and A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius.

He began his career with General Electric, and was employed in their advertising department. He then had a long stint with Al Ries. His company, Trout and Partners, provides international marketing strategies to an impressive string of clients. He is also credited with Papa John's famous slogan, 'better ingredients, better pizza'.

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Table of Contents

Introduction
Chapter 1: What Positioning is All About.
Chapter 2: The Assault on the Mind.
Chapter 3: Getting Into the Mind.
Chapter 4: Those Little Ladders in Your Head.
Chapter 5: You Can't get There from Here.
Chapter 6: Positioning of a Leader.
Chapter 7: Positioning of a Follower.
Chapter 8: Repositioning the Competition.
Chapter 9: The Power of the Name.
Chapter 10: The No-Name Trap.
Chapter 11: The Free-Ride Trap.
Chapter 12: The Line-Extension Trap.
Chapter 13: When Line Extension Can Work.
Chapter 14: Positioning a Company: Monsanto.
Chapter 15: Positioning a Country: Belgium.
Chapter 16: Positioning a Product: Milk Duds.
Chapter 17: Positioning a Service: Mailgram.
Chapter 18: Positioning a Long Island Bank.
Chapter 19: Positioning the Catholic Church.
Chapter 20: Positioning Yourself & Your Career.
Chapter 21: Six Steps to Success.
Chapter 22: Playing the Positioning Game.
Index

Specifications of Positioning : The Battle for Your Mind (English) 20th Edition (Paperback)

Book Details
Publisher McGraw Hill Education (India) Private Limited
Edition Type Anniversary
ISBN-10 007053375X
Edition 20th Edition
Number of Pages 264 Pages
Publication Year 2003 April
Language English
ISBN-13 9780070533752
Binding Paperback
Contributors
Authored By Al Ries, Jack Trout
Author Info Al Ries is Chairman of Ries & Ries, Focusing Consultants.
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Reviews of Positioning : The Battle for Your Mind (English) 20th Edition (Paperback)

4.8

Average Rating

Based on 26  ratings

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★★★★★
★★★★★

Arjun Pisharody

Dec 29, 2011

First to review

A must read

Even though the book was written 30 years back, the concepts are still very relevant today. For anyone who wants to know about Positioning a brand - this is a MUST READ.
The authors made predictions (some of them were off target) and many have been spot on. I highly recommend it for anyone who wants to learn how a brand can and should be positioned.
★★★★★
★★★★★

Rahul Marda

Mar 2, 2013

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Flipkart is AWESOME!!

Have to start my review with the service provided by Flipkart - You guys have an amazing delivery logistic in place...The book is a must read for all Marketeers as well as advertisers. the recommendations for reading this came from many experienced marketer's i know and i am glad i read it. Thanks Flipkart
★★★★★
★★★★★

Manish Kukreja

Jul 3, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Excellent Book

Its a must have for every person. Excellent book. It teaches you more than what you can learn in years. Both for personal & professional.
★★★★★
★★★★★

Jayakrishnan S

Apr 25, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Positioning : The Battle for Your Mind 20th Edition

This is a must read for any marketing ethusiast. It gives insights about positioning strategy of many companies. Moreover, it can provide a different presepctive how companies should look at positioning.
★★★★★
★★★★★

M. Agarawal

Apr 24, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

If you are starting up...

If you are starting up... you must buy this book!!
Learn about branding and positioning your product in market.

★★★★★
★★★★★

Saravanan Ravi Chandran

Mar 27, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

I find my path to success

This book is absolutely fulfill my needs and i get the perfect direction from branding to positioning... Thanks a lot..
★★★★★
★★★★★

Anand

Feb 11, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

beautiful book on positioning

this is is awesome if you want to learn about what is positioning of a particular product
a thumbs up for the book
★★★★★
★★★★★

Vaibhav Gupta

Nov 29, 2012

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
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Best book on Marketing

I came to know about this book after reading an interview of a popular and well-known marketing manager. Though, neither am having any marketing experience nor having an MBA, I believe the learning's from this book could be applied in every field of life. Simple to read. Explains events pertaining to marketing terminology in an easy way.
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