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Positioning: The Battle for Your Mind (English) 2nd Edition

Paperback
Language: English
Length: 213 Pages
Publisher: McGraw-Hill Professional
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Positioning: The Battle for Your Mind (English) 2nd Edition (Paperback) Price: Rs.803

Describes an approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.

Table of Contents

Chapter 1. What Positioning Is All About.
Chapter 2. The Assault on the Mind.
Chapter 3. Getting Into the Mind.
Chapter 4. Those Little Ladders in Your Head.
Chapter 5. You Can't Get There From Here.
Chapter 6. Positioning of a Leader.
Chapter 7. Positioning of a Follower.
Chapter 8. Repositioning the Competition.
Chapter 9. The Power of the Name.
Chapter 10. The No-Name Trap.
Chapter 11. The Free-Ride Trap.
Chapter 12. The Line-Extension Trap.
Chapter 13. When Line Extension Can Work.
Chapter 14. Positioning a Company: Xerox.
Chapter 15. Positioning a Country: Belgium.
Chapter 16. Positioning an Island: Jamaica.
Chapter 17. Positioning a Product: Milk Duds.
Chapter 18. Positioning a Service: Mailgram.
Chapter 19. Positioning a Long Island Bank.
Chapter 20. Positioning a New Jersey Bank.
Chapter 21. Positioning a Ski Resort: Stowe.
Chapter 22. Positioning the Catholic Church.
Chapter 23. Positioning Yourself and Your Career.
Chapter 24. Positioning Your Business.
Chapter 25. Playing the Positioning Game.

Specifications of Positioning: The Battle for Your Mind (English) 2nd Edition (Paperback)

Contributors
Author Ries Al Trout Jack
Book Details
Publisher McGraw-Hill Professional
Imprint McGraw-Hill Professional
Publication Year 2000 December
ISBN-13 9780071373586
ISBN-10 0071373586
Language English
Edition 2nd Edition
Binding Paperback
Number of Pages 213 Pages
Dimensions
Width 134.6 inch
Height 203.2 inch
Depth 12.7 inch
Weight 227 g
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    Book: Positioning: The Battle for Your Mind (English) 2nd Edition by Ries Al Trout Jack
    ISBN Number: 0071373586, 9780071373586, 978-0071373586

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