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Positioning (English) 2nd Edition

(Paperback)
★★★★★ ★★★★★
25
Paperback
Author: Ries Al Trout Jack
Language: English
Length: 213 pages
Publisher: McGraw-Hill
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Available with 3 Sellers at Change
Rs. 1,200 5% OFF
Rs. 1,140
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WS Retail 4.3 / 5
84% positive feedback (3,758,139) ratings)
  • 5 star
    2,379,611
  • 4 star
    798,197
  • 3 star
    217,935
  • 2 star
    91,590
  • 1 star
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  • Usually Delivered in 23-24 business days.
  • Delivery times may be longer than usual due to festive demand

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »

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Once verified and confirmed, your order will be processed for shipment in the time specified, from the date of confirmation. You will be required to make a cash-only payment to our courier partner at the time of delivery of your order to complete the payment.

Terms & Conditions

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  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns »
Validity Covers Type Accepted
30 days from delivery Damaged, Defective, Item not as described Replacement
If you have received a damaged or defective product or it is not as described, you can get a replacement within 30 days of delivery at no extra cost.

When does this guarantee not apply?

The guarantee does not extend to:
  • Digital products and services (Flipkart eBooks & music downloads).
  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns »
Validity Covers Type Accepted
10 days from delivery Exchange for colors and size, Does not fit Exchange
If you have received a damaged or defective product or it is not as described, you can get an exchange within 10 days of delivery at no extra cost.

When does this guarantee not apply?

The guarantee does not extend to:
  • Digital products and services (Flipkart eBooks & music downloads).
  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns »
Validity Covers Type Accepted
30 days from delivery Exchange for colors and size, Does not fit Exchange
If you have received a damaged or defective product or it is not as described, you can get an exchange within 30 days of delivery at no extra cost.

When does this guarantee not apply?

The guarantee does not extend to:
  • Digital products and services (Flipkart eBooks & music downloads).
  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns»

Buy any book and get Free Delivery. View Details

This offer is valid for Seller: 'WS Retail' till the offer ends.
Sold by 3 Sellers
Sorted By:
Atlantic
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.2 / 5
  • Usually Delivered in 22-23 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 901
WS Retail
?
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.3 / 5
84% positive feedback (3,758,139) ratings)
  • 5 star
    2,379,611
  • 4 star
    798,197
  • 3 star
    217,935
  • 2 star
    91,590
  • 1 star
    270,806
Positive
Neutral
Negative
  • Usually Delivered in 23-24 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 1,140
uRead
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.2 / 5
  • Usually Delivered in 20-21 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 1,195
Buy with confidence when you see the 'Flipkart Advantage' badge. Products tagged with the Flipkart Advantage badge are quality checked, stocked and shipped by Flipkart. They are also backed by our Friendly Returns Policy, which allows for 30 Day Returns. Expedited delivery options such as Same Day/In-a-Day Guarantee Delivery are an added bonus. Read More

* Shipments from locations where relevant permissions have been obtained.

How do I place a Cash on Delivery (C-o-D) order?

All items that have the "Cash on Delivery Available" icon are valid for order by Cash on Delivery.
Add the item(s) to your cart and proceed to checkout. When prompted to choose a payment option, select "Pay By Cash on Delivery". Enter the CAPTCHA text as shown, for validation.
Once verified and confirmed, your order will be processed for shipment in the time specified, from the date of confirmation. You will be required to make a cash-only payment to our courier partner at the time of delivery of your order to complete the payment.

Terms & Conditions

  • The maximum order value for C-o-D is ₹50,000.
  • e-Gift Vouchers or Store Credit cannot be used for C-o-D orders.
  • Cash-only payment at the time of delivery.
More answers in our Shipping FAQs »
Validity Covers Type Accepted
10 days from delivery Damaged, Defective, Item not as described Replacement
If you have received a damaged or defective product or it is not as described, you can get a replacement within 10 days of delivery at no extra cost.

When does this guarantee not apply?

The guarantee does not extend to:
  • Digital products and services (Flipkart eBooks & music downloads).
  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns »
Validity Covers Type Accepted
30 days from delivery Damaged, Defective, Item not as described Replacement
If you have received a damaged or defective product or it is not as described, you can get a replacement within 30 days of delivery at no extra cost.

When does this guarantee not apply?

The guarantee does not extend to:
  • Digital products and services (Flipkart eBooks & music downloads).
  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns »
Validity Covers Type Accepted
10 days from delivery Exchange for colors and size, Does not fit Exchange
If you have received a damaged or defective product or it is not as described, you can get an exchange within 10 days of delivery at no extra cost.

When does this guarantee not apply?

The guarantee does not extend to:
  • Digital products and services (Flipkart eBooks & music downloads).
  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns »
Validity Covers Type Accepted
30 days from delivery Exchange for colors and size, Does not fit Exchange
If you have received a damaged or defective product or it is not as described, you can get an exchange within 30 days of delivery at no extra cost.

When does this guarantee not apply?

The guarantee does not extend to:
  • Digital products and services (Flipkart eBooks & music downloads).
  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns»

Positioning (English) 2nd Edition (Paperback) Price: Rs. 1,140

Describes an approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.

Table of Contents

Chapter 1. What Positioning Is All About.
Chapter 2. The Assault on the Mind.
Chapter 3. Getting Into the Mind.
Chapter 4. Those Little Ladders in Your Head.
Chapter 5. You Can't Get There From Here.
Chapter 6. Positioning of a Leader.
Chapter 7. Positioning of a Follower.
Chapter 8. Repositioning the Competition.
Chapter 9. The Power of the Name.
Chapter 10. The No-Name Trap.
Chapter 11. The Free-Ride Trap.
Chapter 12. The Line-Extension Trap.
Chapter 13. When Line Extension Can Work.
Chapter 14. Positioning a Company: Xerox.
Chapter 15. Positioning a Country: Belgium.
Chapter 16. Positioning an Island: Jamaica.
Chapter 17. Positioning a Product: Milk Duds.
Chapter 18. Positioning a Service: Mailgram.
Chapter 19. Positioning a Long Island Bank.
Chapter 20. Positioning a New Jersey Bank.
Chapter 21. Positioning a Ski Resort: Stowe.
Chapter 22. Positioning the Catholic Church.
Chapter 23. Positioning Yourself and Your Career.
Chapter 24. Positioning Your Business.
Chapter 25. Playing the Positioning Game.

Specifications of Positioning (English) 2nd Edition (Paperback)

Book Details
Publisher McGraw-Hill
ISBN-10 0071373586
Edition 2nd Edition
Imprint McGraw-Hill Professional
Number of Pages 213 Pages
Publication Year 2000 December
Language English
ISBN-13 9780071373586
Binding Paperback
Dimensions
Weight 227 g
Height 7.99 inch
Width 5.23 inch
Depth 12.7 inch
Contributors
Author Ries Al Trout Jack

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Reviews of Positioning (English) 2nd Edition (Paperback)

4.8

Average Rating

Based on 25  ratings

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★★★★★
★★★★★

Manish Kukreja

Jul 3, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Excellent Book

Its a must have for every person. Excellent book. It teaches you more than what you can learn in years. Both for personal & professional.
★★★★★
★★★★★

Jayakrishnan S

Apr 25, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Positioning : The Battle for Your Mind 20th Edition

This is a must read for any marketing ethusiast. It gives insights about positioning strategy of many companies. Moreover, it can provide a different presepctive how companies should look at positioning.
★★★★★
★★★★★

M. Agarawal

Apr 24, 2014

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certified buyer

If you are starting up...

If you are starting up... you must buy this book!!
Learn about branding and positioning your product in market.

★★★★★
★★★★★

Saravanan Ravi Chandran

Mar 27, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

I find my path to success

This book is absolutely fulfill my needs and i get the perfect direction from branding to positioning... Thanks a lot..
★★★★★
★★★★★

Anand

Feb 11, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

beautiful book on positioning

this is is awesome if you want to learn about what is positioning of a particular product
a thumbs up for the book

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★★★★★
★★★★★

Arjun Pisharody

Dec 29, 2011

First to review

A must read

Even though the book was written 30 years back, the concepts are still very relevant today. For anyone who wants to know about Positioning a brand - this is a MUST READ.
The authors made predictions (some of them were off target) and many have been spot on. I highly recommend it for anyone who wants to learn how a brand can and should be positioned.
★★★★★
★★★★★

Rahul Marda

Mar 2, 2013

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certified buyer

Flipkart is AWESOME!!

Have to start my review with the service provided by Flipkart - You guys have an amazing delivery logistic in place...The book is a must read for all Marketeers as well as advertisers. the recommendations for reading this came from many experienced marketer's i know and i am glad i read it. Thanks Flipkart
★★★★★
★★★★★

Manish Kukreja

Jul 3, 2014

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certified buyer

Excellent Book

Its a must have for every person. Excellent book. It teaches you more than what you can learn in years. Both for personal & professional.
★★★★★
★★★★★

Jayakrishnan S

Apr 25, 2014

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certified buyer

Positioning : The Battle for Your Mind 20th Edition

This is a must read for any marketing ethusiast. It gives insights about positioning strategy of many companies. Moreover, it can provide a different presepctive how companies should look at positioning.
★★★★★
★★★★★

M. Agarawal

Apr 24, 2014

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certified buyer

If you are starting up...

If you are starting up... you must buy this book!!
Learn about branding and positioning your product in market.

★★★★★
★★★★★

Saravanan Ravi Chandran

Mar 27, 2014

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certified buyer

I find my path to success

This book is absolutely fulfill my needs and i get the perfect direction from branding to positioning... Thanks a lot..
★★★★★
★★★★★

Anand

Feb 11, 2014

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certified buyer

beautiful book on positioning

this is is awesome if you want to learn about what is positioning of a particular product
a thumbs up for the book
★★★★★
★★★★★

Vaibhav Gupta

Nov 29, 2012

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certified buyer

Best book on Marketing

I came to know about this book after reading an interview of a popular and well-known marketing manager. Though, neither am having any marketing experience nor having an MBA, I believe the learning's from this book could be applied in every field of life. Simple to read. Explains events pertaining to marketing terminology in an easy way.
 

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