The Power Of Persuasion (how We’re Bought And Sold)

In The Power of Persuasion, renowned social psychologist Robert Levine offers an incisive, anecdotal and humorous take on the mindsets of all those who prod, praise, debate, and manipulate us into doing things we’d never thought we’d do — and are often later sorry we did. Drawing on both cutting-edge scientific research and the nitty-gritty tactics learnt in the field, Levine goes undercover, taking on the jobs that subtly massage our minds. In addition to selling cutlery door-to-door, training as a magician, and trying his hand as a used car salesman, Levin shows what happened when he and his students used various persuasion techniques to sell cookies on campus. You’ll never look at a charity cake sale in the same way again. Good persuaders, Levine warns, are just like ju-jitsu masters they depend on the least necessary force to create the maximum possible effect. Whether you’re out to win people over or guard against manipulation, the principles explained in this book will revolutionize your outlook on life. Witty, wise, and extraordinarily well-written, The Power of Persuasion demonstrates how pervasive persuasion is in modern society. About Author: Robert Levine (Fresno, CA) is Associate Dean, College of Science and Mathematics, and Professor of Psychology at California State University, Fresno. He has published articles in Psychology Today, Discover, American Demographics, The New York Times, Utne Reader, and American Scientist.