
The Power Of Simplicity shows managers how to cope with complexities by focusing on essentials. People resist simplicity because they fear it. A simple idea makes us feel naked, especially when we are surrounded by peers who rely on complexities to mask their ignorance and hedge their bets. Jack Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon.
| william haslam v a ed shahane christian ritz james e thorold rogers james lydon | ramesh bhatt m k gupta peter senge philip carter w d willis |