Book: Pr - A Persuasive Industry?: Spin, Public Relations And The Shaping Of The Modern Media Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about, it is little analyzed. This book explores the PR industry, including different aspects of the field as well as addresses criticism of the field as a whole.
Details of Book: Pr - A Persuasive Industry?: Spin, Public Relations And The Shaping Of The Modern Media Book: Pr - A Persuasive Industry?: Spin, Public Relations And The Shaping Of The Modern Media
Author: Trevor Morris, Simon Goldsworthy
ISBN: 0230205844
ISBN-13: 9780230205840
, 978-0230205840
Binding: Hardcover
Publishing Date: 2008-10-15
Publisher: Palgrave Macmillan
Number of Pages: 204
Language: English