Book: Preface To Marketing Management Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
Details of Book: Preface To Marketing Management Book: Preface To Marketing Management
Author: J. Paul Peter
ISBN: 0071169776
ISBN-13: 9780071169776
, 978-0071169776
Binding: Paperback
Publishing Date: 1999
Publisher: Mcgraw-hill
Number of Pages: 368