Book: A Preface To Marketing Management Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
Details of Book: A Preface To Marketing Management Book: A Preface To Marketing Management
Author: Peter
ISBN: 0256202818
ISBN-13: 9780256202816
, 978-0256202816
Binding: Cloth Bound
Publishing Date: 1996
Publisher: Mcgraw-hill-irwin
Number of Pages: 368