Book: Principles Of Retailing Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:
* The changing retail environment
* Managing change in the retail sector
* Understanding the supply chain
* Mastering retail operations
Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.
* Reflects the increasingly global nature of the field by taking an international/pan-European approach.
* Addresses the serious issues created by the 'wired consumer' and the effects of the interactive shopping revolution.
* Supported by a full online teacher's Resource pack.
Details of Book: Principles Of Retailing Book: Principles Of Retailing
Author: John Fernie, Suzanne Fernie, Christopher Moore
ISBN: 0750647035
ISBN-13: 9780750647038
, 978-0750647038
Binding: Paperback
Publishing Date: 23062003
Publisher: Butterworth-heinemann
Number of Pages: 382
Language: English