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Problems In Marketing: Applying Key Concepts And Techniques
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Publisher: Sage Publications (ca)
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Book: Problems In Marketing: Applying Key Concepts And Techniques
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. A companion Web site with resources for students and instructors is available at: www.sagepub.co.uk/moutinho
Details of Book: Problems In Marketing: Applying Key Concepts And Techniques Book: Problems In Marketing: Applying Key Concepts And Techniques
Author: Luiz Moutinho, Charles S. Chien
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 2007/12/27
Publisher: Sage Publications (ca)
Number of Pages: 322
Language: English
Author: Luiz Moutinho, Charles S. Chien
ISBN:
0761971793
ISBN-13:
9780761971795
,978-0761971795
Binding: Paperback
Publishing Date: 2007/12/27
Publisher: Sage Publications (ca)
Number of Pages: 322
Language: English
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Order now at 32% Discount
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Book: Problems In Marketing: Applying Key Concepts And Techniques by Luiz Moutinho, Charles S. Chien
ISBN Number: 0761971793, 9780761971795, 978-0761971795