Book: Procurement Marketing This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
Details of Book: Procurement Marketing Book: Procurement Marketing
Author: Udo Koppelmann, U. Koppelmann, A. Luders
ISBN: 3540644598
ISBN-13: 9783540644590
, 978-3540644590
Binding: Hardcover
Publishing Date: 16071998
Publisher: Springer
Number of Pages: 200
Language: English