Procurement Marketing

(Hardcover - 16071998)
by

Udo Koppelmann

 (Author)
,

U. Koppelmann

 (Author)
,

A. Luders

 (Translator)
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Publisher: Springer



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Book: Procurement Marketing
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
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Details of Book: Procurement Marketing Book: Procurement Marketing
Author: Udo Koppelmann, U. Koppelmann, A. Luders
ISBN:

3540644598


ISBN-13:

9783540644590

,

978-3540644590


Binding: Hardcover
Publishing Date: 16071998
Publisher: Springer
Number of Pages: 200
Language: English
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    Book: Procurement Marketing by Udo Koppelmann, U. Koppelmann, A. Luders
    ISBN Number: 3540644598, 9783540644590, 978-3540644590