The Product Manager’s Field Guide

Linda Gorchelss bestselling The Product Managers Handbook introduced thousands of professionals to the expanding roles and responsibilities of a product manager in todays demanding marketplace. Now, in The Product Managers Field Guide, Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage. The Product Managers Field Guide tells you everything you need to know to create a clear vision and strategy for any product or service and then drive that vision throughout all levels of your organization and the marketplace.