Professional & Technical

This is a premiere text and reference for students and professionals in the medical instrumentation area. It provides a comprehensive overview of the basic concepts of medical instrumentation showing the interdisciplinary nature of Bioinstrumentation. This book enlists information on infant apnea mo... More

Editorial Review Late at night, Shah Jahan was summoned to the tent where his beloved wife Mumtaz lay dying. With tears in her eyes the empress whispered to the emperor to build a monument symbolising the sublime beauty of their love. Mumtaz died while Shah Jahan gazed into her eyes.This little boo... More

For Pilots and Flight Operations Personnel Aviation Weather is published jointly by the FAA Flight Standards Service and the National Weather Service (NWS). The publication began in 1943 as GAA Bulletin No. 25, "Meteorology for Pilots," which at the time cont... More

This book provides a practical step by step guide to general surgery and is meant for undergraduate students. It is liberally illustrated. The text is presented in simple and clear language. This book brings together knowledge in the field and explains in a simplified yet analytical way, almost all ... More

This updated and revised edition continues to provide a clear, precise and accessible coverage of fundamentals of electromagnetic theory through lucid exposition, logical organization, and sound pedagogical order. Standard topics are dealt with exclusively in the domain of classical mechanics, save ... More

Covering the same topics found in more advanced-level texts, Investments incorporates minimal math and is much more student-friendly, resulting in an increased excitement for and understanding of the basic investment course material. It is the text of choice for the College of Financial Planning. It... More

In this book, the authors deal with areas of the English language likely to offer difficulty to an undergraduate learner. Theory is kept to a minimum, and whenever outlined, thoroughly illustrated. The second part deals with different aspects of composition like precis writing, letter writing, descr... More

State of the art Fourier analysis techniques Target and interference models Synthetic aperture imaging Adaptive array processing Detailed examples throughout Table of contents Chapter 1: Introduction to Radar Systems Chapter 2: Signal Models Chapter 3: Sampling and Quant... More

This book is a systematic account of the major topics in pattern recognition, based whenever possible on fundamental principles. The second edition is carefully designed to be both a professional reference and a textbook with ample examples and problems and two color printing to present illustration... More

Marketing and Branding - The Indian Scenario offers readers concise but comprehensive coverage of the five major aspects of marketing management in the form of themes. The first theme deals with product and brand related strategies, the second with retailing and distribution decisions, the third wit... More

In this book, the Kellogg School of Management’s world-renowned faculty members provide an intensive look into brand management. Combining the latest thinking on this topic with practical exercises, Kellogg on Branding offers a blueprint for a brand-management strategy that achieves increased cust... More

This book offers an in-depth presentation of the mechanics of particles and systems. The material is thoroughly class-tested and hence eminently suitable as a textbook for a one-semester course in Classical Mechanics for postgraduate students of physics and mathematics. Besides, the book can serve a... More

Praise for Idea Mapping "Nast's work in Idea Mapping enables those with creative minds to clearly lay out their thinking process and those who are more process-minded to become creative. If your organization is looking for a pragmatic, step-by-step guide to idea mapping, this is it." --Chris Brown,... More

This text is designed for the first course on thermodynamics offered to undergraduate students of mechanical engineering. The book presents the Macroscopic (Classical) and Microscopic (Statistical) thermodynamics including applications to power cycles, and aims to create an analytical mind in the r... More

This is an updated edition of the definitive text in Solid State Physics. Solid State Physics is concerned with the properties that result from the distribution of electrons in metals, semiconductors, and insulators. The book also demonstrates how the changes and imperfections of real solids can be ... More