Project Planning And Control

Product planning and development facilitate the profitability and growth of business. Development of new products enables a business to face competitive pressures and to driversify risks. Product is the most important constituent of marketing mix. Finding and meeding the needs of customers is the key element in a successful markeing strategy. New product development has become all the more important in the modern world characterised by technological change and market dynamics. New product development bring opportunities but also involves heavy commitment of finance, technology and even emotional attachment. New product decisions are necessary as well as costly. Many new products fail causing ruin to business firms. Product development is a continous and dynamic function. Continuous adjustments and improvements in the product are necessary to minimise costs of production and to maximise sales.
About Author :
Jagdish Chanda, M.Com., B.Ed., (Delhi University) is a retired lecturer from Delhi. Having a long experience of teaching, he is deeply involved in promotion of management. His area of interest is mainly Commerce and Management. He has written many articles in Magazines and journals of repute. Currently he is fully devoted in the field of Management.
Contents :
Project Planning: An Introduction Project Appraisal Faculty Location and Layout Planning Project Financing Network Techniques CPM an PERT Fundamental Concepts of Network Model Cost Control Process Financial Globalisation Investment Planning Project Control System Project Time and Cost Overruns Materials Management Quality Description Engineering in Quality Control