Public Relations - An Emerging Specialised Profession Text And Case Studies

This first of its kind book is an insightful view into what makes Public Relations an important and emerging specialised professioin in this era of Globalisation. Public Relations is fast emerging as a separate management discipline, distinct from management mass communication and journalism.
About Author :
Diwakar Sharma specialises in public relations, mass communication, event management, business and media ethics as well as in marketing. He is presently working on a project for a UK based organization; teh project on which he is working rotates around the shortcomings of Indian Media.
Contents :
What is public relations Functions of public relations Public speaking Non-verbal behaviour and communication Communication Barriers to effective communication Persuasive writing Corporate public relations Crisis public relations Relations with the media Advertising Media encounter Case studies Index