Public Relations

The book teaches a breakthrough method that can help you make dynamic business presentations in front of any audience, anytime, anywhere. It walks its readers, step-by-step, through the process of choosing and crafting a story that makes a point, illuminates an idea or sells a product.... More

Jay Conrad Levinson has teamed with two high-profile PR execs--Rick Frishman and Jill Lublin--to produce "Guerrilla Publicity"--the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and i... More

This is an extremely useful and informative book that provides everything an activist needs to know for communicating effectively through the media. The book explains how you can stage an event or stunt that will put an issue that concerns you in the news. It takes you through the entire process, st... More

 1. Salesmanship In Olden Days 2. Channels Of Distribution  3. Selling Jobs And Salesman 4. Qualities Of A Good Salesman 5. Knowledge Of A Good And Selling Points 6. Buying Motives 7. Knowledge Of Customers 8. Psychology In Selling 9. Selling Process10. The Approach11. Presentatio... More

To communicate effectively it is vital that our mode of communication is clear and concise. When conveying our message, the written word must contain all the elements of good writing-including style, sentence structure, choice of words and the way they are used-to ensure that the message is understo... More

We depend so much on the telephone - it is more than anything a connection, a precious lifeline from your organization to your customers. If quality customer service matters to you, then the quality of your telephone contact with customers is vital. Proper telephone techniques are a key element in t... More

There are hundreds of daily opportunities for talking up a business, and this helpful and informative resource details how to make word-of-mouth work and how to identify and make the most of every chance to promote and grow a business without spending a fortune on expensive advertising. The importan... More

Need to promote your business? Of course you do. But you donot need to hire an expensive copywriter or publicrelations agency. With the help of this book you can write your own promotionalmaterial that is effective, looks great and does not cost a fortune. Whether youare just starting out, or you ha... More

The business world, ever more global and competitive, has become increasingly difficult to navigate. In this new climate of suspicion and scrutiny, a good reputation is more important than ever. It provides one of the few safety nets companies can count on as well as having a huge impact on financia... More