Book: Public Relations Metrics: Research And Evaluation( Series - Lea's Communication Series ) Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Details of Book: Public Relations Metrics: Research And Evaluation( Series - Lea's Communication Series ) Book: Public Relations Metrics: Research And Evaluation( Series - Lea's Communication Series )
Author: Betteke Van Ruler, Ana Tkalac Vercic, Dejan Vercic
ISBN: 0805862722
ISBN-13: 9780805862720
, 978-0805862720
Binding: Hardcover
Publishing Date: 2008/05/28
Publisher: Lawrence Erlbaum Associates
Number of Pages: 344
Language: English