The Publicity Handbook, New Edition: The Inside Scoop From More Than 100 Journalists And Pr Pros On How To Get Great Publicity Coverage

(Paperback - May 2001)
by

David R. Yale

 (Author)
,

Andrew J. Carothers

 (Author)
,

Yale David

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Publisher: Mcgraw-hill



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Book: The Publicity Handbook, New Edition: The Inside Scoop From More Than 100 Journalists And Pr Pros On How To Get Great Publicity Coverage
Thoroughly updated with information on Internet-based PR campaigns

"The Publicity Handbook" has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists----databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur

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Details of Book: The Publicity Handbook, New Edition: The Inside Scoop From More Than 100 Journalists And Pr Pros On How To Get Great Publicity Coverage Book: The Publicity Handbook, New Edition: The Inside Scoop From More Than 100 Journalists And Pr Pros On How To Get Great Publicity Coverage
Author: David R. Yale, Andrew J. Carothers, Yale David
ISBN:

0844232424


ISBN-13:

9780844232423

,

978-0844232423


Binding: Paperback
Publishing Date: May 2001
Publisher: Mcgraw-hill
Number of Pages: 464
Language: English
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.

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    Book: The Publicity Handbook, New Edition: The Inside Scoop From More Than 100 Journalists And Pr Pros On How To Get Great Publicity Coverage by David R. Yale, Andrew J. Carothers, Yale David
    ISBN Number: 0844232424, 9780844232423, 978-0844232423