Publicity & Public Relations

Titles in Barron's Business Library series are currently being revised and updated, and reset in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations.

Getting publicity for a business or its product, creating mailing lists, writing press releases, understanding the media, coordinating publicity with sales, and much more.