Book: Purple Cow: Transform Your Business By Being Remarkable In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.
Details of Book: Purple Cow: Transform Your Business By Being Remarkable Book: Purple Cow: Transform Your Business By Being Remarkable
Author: Seth Godin
ISBN: 159184021X
ISBN-13: 9781591840213
, 978-1591840213
Binding: Hardcover
Publishing Date: 2003/05/01
Publisher: Penguin Group Usa
Number of Pages: 145
Language: English