R On The Innovative Enterprise

It's not enough simply to come up with great ideas--ultimately, companies must turn those ideas into profits. This valuable collection is full of tried and true specific managerial techniques, processes, and policies that set apart innovative leaders from their less successful competitors. Articles include: Creativity Under the Gun by Teresa M. Amabile, Constance N. Hadley, and Steven J. Kramer; Tough-Minded Ways to Get Innovative by Andrall E. Pearson; Breaking Out of the Innovation Box by John D. Wolpert; The Sputtering R&D Machine by Martha Craumer; Inspiring Innovation by Ellen Peebles; The Discipline of Innovation by Peter F. Drucker; Research That Reinvents the Corporation by John Seely Brown; and Creativity Is Not Enough by Theodore Levitt
Subjects Covered:
Accounting, General management, Innovation, Leadership, Managerial skills, Managers, Profits.