“rajendra nargundkar”

The book looks at all the aspects of services marketing -- in the Indian/Asian context. It begins with an STP perspective, goes on to the 7 Ps, and integrates them into a total services marketing strategy mix for leaders, challengers, followers and niche marketers. Written in an easy-to-understand m... More

The Ritusamharam, literally ‘A Garland of Seasons’, by Kalidasa, the matchless magician with words, unfolds a panorama of the six glorious seasons of India, in murals painted with rainbow colours. The poem is rich in erotic images of the humans responding to changes in climate, the extreme heat ... More

Kalidasa – who some scholars believe wrote somewhere in the first century AD-wrote poems of epic proportions and is regareded as one of the most outstanding writers of classical Sanskrit Known to be an ardent worshipper of Lord Shiva, Kalidasa wrote his plays and poems largely based around Hind... More

Defining Moments is a memoir containing 24 episodes strung together, in a unifying theme. The purpose of a memoir is to capture certain highlights or ‘meaningful moments’ in one’s past and according to Gore Vidal, ‘a memoir is how one remembers one’s own life’. This book does exactly th... More