“raju i s”

This book offers a comprehensive coverage of the science of Consumer Behavior for the students in business schools. This is the first book on Consumer Behavior, focused on Asia – India in particular, that is specially designed to be a textbook for teaching undergraduate and postgraduate classes in... More

New Page 1 In the contemporary climate of world thought, comparative philosophy has become increasingly important as a means for mutual understanding of the world's cultures. Particulary after the last world war, the East and West have come to realize that their traditional patterns of life ... More

In the book, various determinants of contraceptive behaviour have been studied across different geographical regions and cultural groups in Andhra Pradesh. They include socio-economic, demographic, cultural, ecological, health and other progress variables which influence contraceptive behaviours. Th... More

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India, which is enodwed with agro climatic conditions, rich soil and plentiful water, making it suitable for growing of fruits and vegetables etc. India is the largest producer of fruit in the world. Infact, fruit production could be increased more profitably than most of agricultural produce. The b... More